eBuzz
MediaPost's Laurie Sullivan recently wrote:
Imagine changing prices in your content management system, and have the ads on the Internet reflect the changes immediately. In a move toward the real-time Web, Liquidus is working on a feature in its BannerLink ad that allows advertisers to alter prices from their content management system, and have the changes reflect online as soon as they occur.As online customer acquisition becomes more and more sophisticated and can, as this article indicates, contain more and more information, it's important to remember the old newspaper adage and made sure that the essential information is "above the fold" and clearly presented. It's easy to lose sight of basic marketing knowledge when the level of detail afforded by new technology is so dazzling!
Liquidus' rich media video banner ad format holds huge amounts of data. It allows advertisers to add tons of inventory specs in one advertisement. For example, an auto dealer can have up to 200 car listings in one banner ad. Each listing might support a video that includes animation and several other functions.
A typical banner ad has about two or three types of media to interact with, such as playing a video, or mousing over the ad and watching it expand. A BannerLink rich media ad holds hundreds of product listings to scroll and sort through. They can look at the thumbnails, request more information, or call the dealer.Ê
Acquisition needs to be a part of one streamlined and integrated emarketing strategy that makes sure every facet of the overall marketing planÑfrom search and acquisition to social media and email marketingÑworks together with all the other efforts.
For the latest in integrated emarketing strategies, contact Marty Donner at marty@ewaydirect.com and see what eWayDirect can do for you!
... and that's our take on the news today!