eWayDirect Blog

Happy Labor Day!  The link includes the reasons and meaning behind Labor Day if you are interested in a little history lesson before putting away your thinking caps for the weekend.  Be safe and have a very relaxing three day holiday! Here are some stories you may have missed this week: The Socially Empowered Customer [...]

According to Wikipedia, crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community through an open call.” Essentially, what you are doing is asking the community a question or asking them for help on a task, and you get your results from them. To [...]

Customers are participating in building brands on social networks like Twitter. Some of these brands are TV shows. Many people spend their time watching their favorite shows while live tweeting their opinions about the episode. By using popular hash tags for a show these thoughts are collected and easily searched for. Some networks (mainly smaller [...]

Learn something you can do right away to improve your online marketing efforts. This week on Chatter Marketing: “Improve your Inbox Deliverability Today with Anthony Pisani” Learn How To: Use feedback loops to improve deliverability Pay attention to what feedback loops tell you Get consistently whitelisted We hope you’ll join us on Tuesday at 2pm for [...]

Twitter Dos and Don’ts Twitter is open to everyone to use and therefore everyone uses Twitter for different purposes and reasons. Everyone has different ideas on what the correct way to use it would be. Everyone uses Twitter for his or her own purpose, and no matter what, someone will think you’re doing it wrong. [...]

You may be wondering why so many businesses are going to great lengths to include videos on corporate websites, social media networks and video hosting sites. Well, since Google integrated video into its universal search offering in 2007, websites featuring video have gained a significant SEO advantage. Today, more and more companies are now using [...]

Everyone Wants To Be Relevant Now, more than ever, consumers want goods and services that meet their unique needs and tastes when it matters most.  By combining relevance engines with existing applications and systems, businesses are able to connect with customers in new ways and use mass personalization to provide individualized attention and build brand [...]

There’s something big coming up and I’m not talking about the Fall TV lineup. I’m talking about the Yahoo/Bing Alliance. For those of you that don’t know much about the transition, here are the basics: Your PPC advertisements will be displayed on both Yahoo and Bing SERPs You will be able to manage your PPC [...]

Even with changes to Facebook’s Pages, online retailers are banking on Facebook for their online sales. A study by ForSee Results yielded that, 56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer on a social networking site like Facebook, Twitter, [...]

We’re currently in a revolution. Social media is changing the way companies are doing business. It’s having an impact on just about every department, including: marketing customer service sales employee hiring product development If you agree with the above statement, then you should be thinking about how to best integrate social media with your business [...]