Measuring the competitive value of brands in social media

Social media data has a major impact on your business. When online feedback about your brand is positive, people do business with you; when it is negative, they walk away.

The Brand Contenders' Index (BCIndex) provides data companies need to understand how their brand feedback compares to that of their unique competitors, and which social media channels have the greatest impact on their specific competitive market.

It shows companies when to use their marketing budget to promote products and services, and when to use it to improve the sentiment value of the feedback being generated by their brand.

The BCIndex also shows brands which social media channels to put resources against, the channels having the greatest impact on their online brand reputation.

BCIndex is different from other social monitoring tools. Proprietary algorithms generate significantly reliable information at the direct competitive market level, making the BCIndex stand out from other social listening and engagement tools, and an essential business tool for all companies.