Email Services

Email Services • Search Marketing Services • Priority1email • Franchising

Email Services

What do you get with eWayDirect’s email services?

Deliverability: We include Return Path's award-winning monitoring tools (mailbox monitor edition preview) free for every customer — and we use these tools to track deliverability and jump on problems long before other ESPs would even know a problem exists!
Easy to Use: The platform integrates list management, campaign management and deployment, and analytics. In addition, the platform stands out for its ease of use. eWayDirect's email platform consists of 100% proprietary software built from scratch by our own technical team.
Bypass the Inbox: Our P1email enables you to isolate your best customers and prospects onto a private branded priority emessaging channel that bypasses ISPs and guarantees 100% inbox delivery, 100% of the time — with no additional work on the part of the marketer!
Customer Service:Everyone says they have great customer service. Our customers are the ones who say ours is the best! We provide assigned customer service managers to every marketer, to every reseller, and to each franchisee. We follow the principle of the Hierarchy of Yes, which in essence says if you can't say yes to a customer, find someone in the company — going up the ladder — who can. We want to meet the needs of every customer, every time.

eWayDirect is a great company with a terrific platform, APIs, sales tracking, ecommerce integration, and HTML heat-mapping to optimize your creative, automated cascades, and dynamic segmentation … with an all-inclusive pricing.

Our commitment is to lead the market in technology and customer satisfaction with excellence in our products and services.

eBuzz

Do You Spam?

MediaPost's Chad White writes in a recent article,

There are still a lot of marketers that just don't understand that they have to send emails that are relevant and not overly frequent unless they want to be reported as spam, even though the people they're sending to opted in to receive those emails. I know that we here at the Email Experience Council find ourselves often saying that the definition of spam has changed and that email marketers have to adjust.

Just recently there was yet another study quantifying this shift. A new study by Q Interactive found that 56% of consumers consider marketing messages from known senders to be spam if the message is "just not interesting to me" and 50% consider "too frequent emails from companies I know" to be spam.

There is such a thing as too much of a good thing. This may be the result of overeager marketing, or too many campaigns piled one on top of another, but customers are rebelling, and the savvy marketer listens to their voices. Remember the old adage, "the customer is always right"? Now, more than ever, is the time to apply it to our marketing efforts.

White goes on,

Too many marketers are playing too loose with their permission practices. Pre-checked boxes. Pre-checked boxes hidden behind links to "communication preferences." Adding sweepstakes participants' addresses to our lists and burying that fact on page four of five pages worth of contest rules. All these practices have helped blur the line between legitimate and illegitimate email marketers.

So perhaps it's a good time to examine your own email practices. Are your campaigns clear, targeted, and of a frequency that your customers accept? Are your unsubscribes clearly marked and available? Do you use pre-checked boxes?

It's another time to consider the golden rule: Do unto others as you want them to do unto you. It's fairly simple: don't subject others to emails you yourself wouldn't want to receive.

And that's our take on the news today.

FREE to all eWayDirect email customers - Return Path deliverability auditing tools.

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