Compliance

eWayDirect has gained an extensive knowledge of the email industry through our experience, memberships, and affiliations. The policies and cutting edge technologies we implement were forged through these synergies. These are constantly evolving, to stay ahead of the curve. When necessary -
we update, create, or abolish any that are obsolete.

Memberships and Affiliations

• ESPC — Email Sender and Provider Coalition (http://www.espcoalition.org)
• Return Path (http://www.returnpath.net)
• Safe Harbor (http://www.export.gov/safeharbor)
• Chatter Marketing (http://blog.ewaydirect.com/chatter-marketing)
• DMA — Direct Marketing Association (http://www.the-dma.org/index.php)

Technologies:

• DKIM — email authentication technology
• Domain Keys — email authentication technology
• SPF — email authentication technology
• Sender ID — email authentication technology
• MD5 Encryption — one-way encryption utilized for suppression lists
• Secure Data uploading — SFTP, SSH, SCP and other similar technologies implemented for data files
• Feedback loops — registering of domains/IPs with ISPs' feedback loops to automatically process complaints
• White listing — register domains/IPs with ISPs and 3rd Parties to improve delivery

Compliance and Delivery Services:

• ISP Liaison — utilize our relationships to improve delivery
• Email Review — CAN SPAM compliance, best practices, HTML, and other potential issues
• Sign up Review — ensure it meets industry best practices
• SMTP Response Review — to identify and resolve delivery issues
• Domain & IP monitoring — to improve delivery and reputation