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Marketing Profs Daily Fix Blog
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Don’t Abandon Traditional Marketing Methods: Integrate and Interact 10 March 2010, 11:33 am
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands online across Twitter, Facebook, Foursquare, Google and more. But [...] Related posts:The Social Media Handyman Integrating Social Into Traditional: 10 Tips For A Remarkable Blogger Event Employees as ... -
Make A Referral Week: What’s Your Idea? 9 March 2010, 10:57 am
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott Allen, Scott Ginsberg, Janine Popick, and Pam Slim) to participate in his second annual Make a [...] Related posts:Guest Post: Recessional Loyalty — Strengthening Your Business Through Retention, Repurchase and Referral RADAR 94: Network Radio R... -
Home Sweet Home Brands 9 March 2010, 10:53 am
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated. Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New England. No matter that I’d [...] Related posts:Store Brands Give National Brands a Run for the Money Five Key Characteristics of Web Brands Talking Bran... -
Chocolate: the New ‘Health’ Food? 8 March 2010, 11:22 am
We’ve known for some time that naturally occurring compounds called flavonols found in cocoa have potentially good health benefits. Ongoing scientific research suggests consumption of chocolate rich in flavonols may act as antioxidants to help defend the body from free radical damage. Researchers at Harvard and elsewhere have been studying the effects of cocoa flavonols on [...] Related posts:Jumping on the Healthy Food Bandwagon Chocolate Phone: Sweet Spot or Sour Taste? ‘Let Your Foo... -
18 Use Cases That Show Business How to Finally Put Customers First 5 March 2010, 1:56 pm
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.” Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did a deep dive on how our worlds are colliding into [...] Related posts:Surprise! Making Customers Happy Is a Key Benefit Of Web 2.0 Do You Know the Value of Your Customers? Is Twitter the Next Channel for Conta... -
‘Entitled’ Gen Y: How They Add to the Integrated Hybrid 5 March 2010, 3:33 am
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads. So, why should you want Gen Y on your marketing or public [...] Related posts:Hybrid Tactics of Social Media GM Unveils Nation’s First Hybrid Pickup Mullen Creates Integrated-Production Position ... -
Whatever Happened to Standing Behind Your Products and Services? 5 March 2010, 3:31 am
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy their INSURANCE! Now, there's a great money-making rip-off. Related posts:Retailers: “You’ll See Fewer Products On Our Shelves.” Sales of Natural Pet Products to Reach $1.3 Billion in 2007 Are ‘Complete’ Products Being ‘Totaled’? ... -
How I Was Wrong About LinkedIn (with 2 Mini Case Studies) 4 March 2010, 10:49 am
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If Facebook was a rave at a [...] Related posts:People Are Really Using LinkedIn Differently Than Other Social Media Sites! Join the MarketingProfs LinkedIn Group A Second Life for LinkedIn ... -
Employees as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing 3 March 2010, 11:05 am
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers continue to ignore one group that, if [...] Related posts:Socially Conscious Companies Garner Loyalty from US Customers, Employees Marketing to Employees: Hearing a ‘McCalling’ Survey: Half of Em... -
Seven Advanced Habits of Highly Effective Speakers 2 March 2010, 10:52 am
Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. With customer presentations ranging from prepared to impromptu, it [...] Related posts:7 Habits of Highly Effective Business Bloggers Public Speaking Shakes Most Markete...
MarketingVOX
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Repo Men Promotion Latest to Use Barcode Tech 10 March 2010, 3:01 pm
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so. Plot and Promotion Meet The movie is...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/DmBNw3BasSM" height="1" width="1"/>... -
Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled 10 March 2010, 3:00 pm
Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/sOpcvxgGx7U" height="1" width="1"/>... -
As SocNets Get Serious About Geo-Location, What Else Needs to be Done? 10 March 2010, 3:00 pm
Twitter, Foursquare and Facebook have all stepped up their location-based services. The most comprehensive - just by its size and presence - is Facebook. The social networking site will be...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/nz8x-8g3hhw" height="1" width="1"/>... -
New York Times Unbundles for Digital Editions 10 March 2010, 12:42 pm
As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/7reYmhQxMXE" height="1" width="1"/>... -
Mobile Retail Expected to Top $12B in '14 10 March 2010, 12:38 pm
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. “Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/kpu0jNe9SNc" height="1" width="1"/>... -
Industry Buzz & News: 3/10/10 10 March 2010, 12:35 pm
Measurement & Analytics: 24/7 Real Media integrates with Omniture Data. Ad Technologies & Vendors: MediaForge ads only charge when people interact and buy. Major Account Moves: Walmart places a...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/pepBdBeuuQE" height="1" width="1"/>...
Electronic Retailer Magazine
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March 2010 – Channel Crossing: Teleservices 5 March 2010, 4:56 pm
Beyond Call Center Metrics by Suresh Dakshina It is easy for call centers to forget the importance of ROI (return on investment) to prospective clients. Many centers fail to realize that their services are not limited to answering calls and offering customer support. In fact, despite the significance of call center metrics, this alone does not tell the entire story. In order to sustain client relationships, call centers need to think beyond call center metrics. They must strive to understand the... -
March 2010 – Channel Crossing: Radio 5 March 2010, 4:52 pm
Which Should Come First: Radio or DRTV? by Buck Robinson Should you test radio before you launch a DRTV campaign? Yes! Should you try radio after you've built success on television? Absolutely! The fact of the matter is that radio and television work very synergistically, regardless of which medium comes out first. We have had a number of clients test radio first, hone the message, understand the drivers and build up some traction before jumping into DRTV--and we've similarly taken successful te... -
March 2010 – Channel Crossing: Mobile 5 March 2010, 4:49 pm
The Battle to Shape the Future of Mobile Computing by Peter Koeppel Apple and Google are engaged in an epic battle to profit from mobile computing, as mobile phones become the computers of the future, according to a recent article in BusinessWeek. These two companies are similar in many ways. Both are admired by consumers, they each have over $20 billion available for research, product development and acquisitions, visionary founders, competing smartphones, web browsers, music and tablet...... -
March 2010 – Channel Crossing: DRTV 5 March 2010, 3:40 pm
DRTV: Down, But Not Out by Peggy Gobel Some television networks, and even some agencies, are questioning whether DRTV has a future. A panel at ERA's Great Ideas Summit even asks the question: Will DRTV go the way of the newspaper industry? It is easy in difficult times to see nothing but gloom and doom. And there is no denying the fact that these are difficult times for media and marketers of all stripes. But let's step back, take a deep breath and exhale slowly. DRTV isn't going anywhere...... -
March 2010 – Channel Crossing: Legal 5 March 2010, 3:37 pm
Weight-Loss Battles Heat Up by Linda A. Goldstein The New Year ushers in the height of the diet season during which marketers of weight-loss programs and products vie aggressively for their share of the marketing pie. This diet season, however, has brought increased challenges for marketers of weight-loss products. First, the Federal Trade Commission's (FTC) newly issued testimonial and endorsement guidelines, which took effect in December 2009, have required most marketers of weight-loss produc... -
March 2010 – Column: Rick Petry 5 March 2010, 3:35 pm
Painting the Town Red by Rick Petry Those who questioned the decision to move ERA's mid-winter gathering--now known as The Great Ideas Summit--from Miami to New Orleans after many years, may not realize that the call for change was made within months of Hurricane Katrina, when the world's collective sense of duty to the ravaged region was fresh and acute. It's hard to believe that the disaster occurred well over four years ago and as the industry gathered, news of Haiti's crushing earthquake bro... -
March 2010 – Column: Best Practices in Online Marketing 5 March 2010, 3:34 pm
How Can One Website Outperform Another? by Bob Greenstone Our clients tell us that every web marketing company out there claims their DRTV landing page websites have the best performance. By "best performance," I think we all understand it as a website that will generate the most revenue per visitor or, put another way, the highest conversion rate and the highest average sale. I guess we (web marketers) all better say that if we want to get clients and stay in business. So I make the same pitch.... -
March 2010 – Column: Your Association, Your Bottom Line 5 March 2010, 3:31 pm
Reflecting on Great Ideas by Julie Coons The days following ERA's twice-annual conferences always present an opportunity for staff to decompress, debrief and reflect on the event. And while there are always aspects that we can--and will--improve upon, it's with a sense of satisfaction that I look back upon The Great Ideas Summit 2010. I must confess that there was a certain amount of trepidation leading up to the summit--which introduced not only a new name, but a new venue (in fact, a new host ... -
March 2010 – Feature: The Mobile Frontier 5 March 2010, 3:29 pm
An Examination Of Recent Legal Developments In Mobile Advertising Along With Practical Considerations For Direct Response Retailing Over The Mobile Channel By Karen L. Neuman The accelerated growth of mobile commerce, combined with the acuity of location-based applications makes it possible for direct response retailers to use the mobile channel for locally targeted mass marketing. One estimate, according to Mobile Marketer, puts worldwide mobile phone connections at 4 billion; while another by.... -
March 2010 – Cover Story: ShopNBC Revisited 5 March 2010, 3:26 pm
CEO Keith Stewart Breathes New Life Into What He Calls An "18-Year-Old Startup." The Industry Veteran Talks About Changing The Company Culture And Restoring Customer Confidence In The Brand By Vitisia Paynich For years, ShopNBC had been struggling to capture market share, while its rivals vied for the No. 1 and 2 spots. To differentiate itself from the competition, this $517-million multichannel retailer, headquartered in Eden Prairie, Minn., focused its energy on more high-end product categorie...
ClickZ News
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YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.... -
Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.... -
Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast.... -
U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.... -
Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push.... -
Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.... -
B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.... -
MediaForge Ads Charge Only When People Interact And Buy
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.... -
Eric Bader Leaves BrandInHand for Strategy Role with Initiative
Mobile expert assumes newly created role at IPG-owned Initiative.... -
Partners in New D.C. Firm Cut Teeth on GOP Controversy
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media....
All About ROI
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Luxury Shopping Online 
(Shhh! Keep It a Secret) 1 October 2009, 12:00 am
When I first started working in Manhattan in the — ahem — late '80s, I received a certain thrill when friends "in the know" would call me about a private sample sale taking place in a warehouse downtown. Who knew what...... -
Online Payment Systems 
Come of Age 
for American 
Eagle, Orvis 1 October 2009, 12:00 am
For merchandise sellers not rooted online, alternative payment programs such as PayPal and Bill Me Later once carried the stigma of being designed primarily for consumers with bad debt. But as representatives from two major integrated retailers,...... -
6 Ways to Force the Issue 1 October 2009, 12:00 am
There are two things that almost every marketer doing business online is obsessed with these days: social media and conversion. And that's not in reference to social media's conversion/return on investment, because really, why be obsessed with...... -
Prospecting - Victoria's Secret, Target 1 October 2009, 12:00 am
Online, Offline Coupons Draw Shoppers As consumers seek any way to save a buck in these trying economic times, more are turning to coupons. And retailers, both online and off, have taken notice. Consumers increased their coupon use by...... -
Shop Talk - Legal Matters, Letter to the Editor 1 October 2009, 12:00 am
A recent federal appellate court decision concluded that the 
removal of a product's universal product code (UPC) may constitute a trademark infringement. In Zino Davidoff SA v. CVS Corp., decided this past June, the court supported claims...... -
All Hands on Deck 1 October 2009, 12:00 am
There's growing pressure on list performance. It's more about contribution to profit and overhead, as it should be, but this has caused mailers to reduce circulation and prospect less. As a result, 12-month buyer counts are down, and there are...... -
How Little Is Too Little? 1 October 2009, 12:00 am
With a most challenging holiday shopping season looming, one of the trickiest tightropes this year will be inventory planning and management. That's an ongoing catch-22 in good times or bad. But this year will be more challenging than most in...... -
Growing Up With 
Under Armour 1 October 2009, 12:00 am
Today's teens have been inundated from their earliest recollections with advertising, be it on TV, online, in their favorite video games and movies, and the list goes on. To effectively sell to this generation of consumers, Under Armour studies...... -
Are You Paying Enough Attention to SEO? 1 October 2009, 12:00 am
Pure-play websites crush classic direct marketers when it comes to search engine optimization (SEO). Most produce 50 percent or more of their total sales this way, garnering millions in revenue. Many direct marketers view their sites as cash...... -
Case Study - Turning Wine Into Sales 1 October 2009, 12:00 am
Problem: Woodland Hills Wine Co., a multichannel seller of vintage wines and spirits, lacked a sophisticated e-commerce site to complement its retail store. Solution: Redesigned and relaunched its "antique" website. Results: In......
Ecommerce Times
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Google Cuts Ribbon on Apps Marketplace 10 March 2010, 6:37 pm
You've got apps for your phone. You'll soon have apps for your digital video recorder. Now, you can have apps for your Apps, as in Google Apps. Google has launched its new Apps Marketplace for its Google Apps line of cloud-based productivity services. Initial participants include about 50 companies selling applications that hook into various Google services.... -
The Shaky Dance of SOA and SaaS 10 March 2010, 12:36 pm
We assembled a panel to examine service-oriented architecture and cloud computing -- the relationships, the inter-reliance and the realities. Three years ago, the IT transformation poster child was SOA, and now we're well into the hype curve around cloud computing, but has one actually given way to the other?... -
Bringing 3-D Out of the Dark and Into the Living Room 10 March 2010, 8:00 am
"Avatar" may be the box office champ in this or any other galaxy, and the first weekend of ticket sales for "Alice in Wonderland" has certainly put a Cheshire Cat smile on the faces of Walt Disney studio executives. However, all that monetary activity stems from watching those two movies in the plush, dark expanses of a special, 3-D-enabled movie theater.... -
The Empty Promise of Experience Without Engagement 10 March 2010, 8:00 am
I wasn't sure what the reaction would be to last week's column on customer experience. Maybe I hang around with vendors and other analysts too much, because customer experience is a hot topic among, us and it's generally seen as a good thing. However, judging by last week's mail and some further digging at the Harvard Business Review's Web site, it appears that there are at least two camps with decidedly different views.... -
Thunder in Cupertino Makes It Rain on Wall Street 10 March 2010, 8:00 am
Apple has announced the iPad will hit retail shelves April 3, sending the adrenalin surging through competitors' veins. HP and several Chinese manufacturers have announced tablets in what might be perceived as an attempt to capitalize on the not-quite-a-laptop, not-really-a-netbook category.... -
Google Dabbling With TV Set-Top Search 9 March 2010, 6:50 pm
Google and Dish Network reportedly are testing a service that allows television users to search for television programming and Web content from set-top boxes. Google software installed in the boxes allows users to create a personalized programming lineup, anonymous sources told The Wall Street Journal.... -
Urban Airship's Flight Plan: Push Out Info, Pull In Revenue 9 March 2010, 8:00 am
Given the growing popularity of mobile devices and the great many applications to go with them, you would think that this new niche had plenty of room for newcomers. Many of those newcomers, though, will find it difficult to capture a great deal of consumer attention. Places like the Android Market and the Apple App Store are popular and growing fast, but they're awash in apps that struggle to stand out from the crowd.... -
CRM for the Small Business, Part 4: Getting the New System Up and Running 9 March 2010, 8:00 am
When it comes to implementing a new CRM system, small companies have several options. If they have enough resources and experience to devote to the task, they can implement the system themselves. If they choose not to go that route, a third party can be brought in to help them implement it, Craig Klein, president and CEO of SalesNexus, told CRM Buyer.... -
Newegg Scrambles to Straighten Out Fake-Chip Crack-Up 8 March 2010, 6:53 pm
Newegg, a well-established online Web site that sells electronic products, apparently had counterfeit -- or perhaps demo products -- make their way into its inventory that were then sold to customers. The site reportedly shipped several fake Intel Core i7 processors to customers. At least one of those customers contacted tech Web site HardOCP, which decided to write about it.... -
AT&T Makes Room for Android Backflip 8 March 2010, 3:53 pm
With its $99 price, the new Android-based Motorola Backflip clearly stands apart from Apple's iPhone on more than just appearance. Both are smartphones, to be sure, and both are offered through AT&T. They also provide many of the same features and functionality. However, they likely occupy very different positions in AT&T's strategy....
Direct Magazine
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Listline e-Newsletter 9/9 9 September 2009, 9:12 am
More than 11.8 million individuals are named in this enhanced file. ... -
Florida AG Sues Systemax Over Rebate Allegations 8 September 2009, 6:30 pm
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Vertis Names Calta Chief Marketing Officer 8 September 2009, 6:24 pm
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Aster Data Appoints Shahani-Mulligan Marketing EVP 8 September 2009, 6:18 pm
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ExactTarget Enters Europe 8 September 2009, 1:46 pm
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Return Path Announces Tucows Feedback Loop 8 September 2009, 1:42 pm
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Stupid Creative Watch: Black-Card Pitch Misses Mark 8 September 2009, 1:32 pm
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Individual Mailbox-Tracking Tool Unveiled 8 September 2009, 1:20 pm
In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.... -
Direct Sales Stable In August for Neiman Marcus 8 September 2009, 12:32 am
Neiman Marcus Inc.’s August 2009 direct revenue increased 0.1% over last year’s level... -
Erin Taylor Joins Acxiom As VP of Corporate Marketing 8 September 2009, 12:24 am
Erin Taylor has joined data firm Acxiom as vice president of corporate marketing....
MediaPost
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Media Creativity: The Good, Bad and Really Bad Ads from Super Bowl XLIV 8 February 2010, 2:45 pm
2010: The year big brands phoned in their Super Bowl ads. It might explain why most men were pantsless.... -
Online Media Daily: Social Media Platform Aims To Separate Signals From The Noise 8 February 2010, 2:36 pm
Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast, to date-range analysis, and trending based on insights and keyword tag clouds.... -
Online Media Daily: Live From TED2010: Day One 8 February 2010, 2:32 pm
Sophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here.... -
Around the Net in Search Marketing: How HTML Influences SEO 8 February 2010, 1:46 pm
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Around the Net in Search Marketing: Facebook Redesign Emphasizes Search 8 February 2010, 1:44 pm
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Around the Net in Search Marketing: How To Revive Old Links 8 February 2010, 1:42 pm
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Around the Net in Search Marketing: How To Increase Conversion Rates 8 February 2010, 1:39 pm
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Online Media Daily: Facebook Microsoft Display, But Bing Is In 8 February 2010, 1:27 pm
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two companies, have, however, expanded their search partnership, which is obviously good news for Microsoft's search engine Bing.... -
Online Media Daily: DBG Boosts Analytics With Datran Media's Aperture 8 February 2010, 1:25 pm
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies announced Monday. DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities.... -
Around the Net In Online Marketing: Study: Consumers Left Cold By iPad 8 February 2010, 1:19 pm
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Website Magazine
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SEO for Google Social Search 9 March 2010, 1:23 pm
:: by Dante Monteverde, SEO Corner Columnist at Website Magazine :: Search engine optimization (SEO) campaigns have moved far beyond simply optimizing <title> tags, page content, and generating incoming links. Now that Google “universal” or “blended” search has become widespread on almost every search query, a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
SugarCRM Announces New Open+ Partner Program 9 March 2010, 12:12 pm
Open source customer relationship management (CRM) software SugarCRM announced its Open+ Partner Program today. According to the official release statement, “The Open+ Partner Program will expand SugarCRM’s market reach by empowering its channel partners with a wider variety of incentives and resources to deliver SugarCRM solutions... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Here Come the .CO Domain Extensions 9 March 2010, 11:36 am
The launch plan for the .CO domain name extension has been announced. .CO domains will be available through a select list of accredited partners. A global Sunrise will take place from April 26 through June 10, allowing eligible trademark holders the right to apply for the .CO domain names corresponding to their marks before registration is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Mobile Retail Market Will Boom by 2014 9 March 2010, 11:04 am
Juniper Research is reporting in a new study that one-to-one marketing allied to the rapid proliferation of smartphones will be among the key drivers of a mobile retail market boom which is anticipated to exceed $12 billion by 2014. The report found that the mobile retail sector - defined by Juniper as comprising mobile coupon redemption... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
CityGrid Complete Gives Local Advertisers New Options 8 March 2010, 11:51 am
It seems the more the Web grows, the smaller it becomes. "Local" is all the rage right now, and Citysearch is one of the premier directories and resources for local businesses. Now they have added more features to the mix, giving local advertisers deeper insight and more opportunities to target local consumers. The new features are... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Tired of Tweeting? Online Forums May Be The Answer 6 March 2010, 1:00 pm
While advertising executives desperately search for the best ways to target audiences through Facebook and Twitter, there’s another social media format that is proving to be a highly effective tool for reaching consumers. According to a new white paper released from PostRelease, “If the Holy Grail of marketing is a band of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Delivra, Cantaloupe, Combine for a First for E-mail Marketers 6 March 2010, 12:00 pm
Two Indianapolis-based digital marketing solutions firms, Delivra and Cantaloupe.tv, have integrated services to provide the first E-mail marketing platform with video tracking. Delivra, one of the original E-mail software and services providers, announced that it has added Cantaloupe.tv’s new VideoHere online video platform to its suite of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Cotendo Site Assure Claims Real-time Service, Uptime Continuity 6 March 2010, 11:00 am
Content Delivery Network and Site Acceleration Services provider Cotendo has launched its new monitoring system, a real-time, 24/7 service that maximizes Website uptime and resolves failures in seconds. Cotendo Site Assure, combined with Cotendo’s Advanced Domain Name Service, is an integrated smart monitoring and automated failover service... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
RIAs: Managing the Center of the Interactive Website Universe 5 March 2010, 2:30 pm
Website visitors are doing much more than just visiting site pages today. On every successful website, users are interacting with content and coming away with a more satisfying experience. Using interactive selectors to choose products that best fit their needs, watching and commenting on videos and browsing dynamic photo albums, site visitors are... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Google Offers Above-the-Fold-Only Ads on Content Network 5 March 2010, 1:43 pm
Google has announced that advertisers now have the option to buy advertising above the fold on Web pages throughout the Google Content Network, by enacting the "below the fold" exclusion option. "With brand-aware advertisers paying on a CPM basis, they're concerned with making sure their ads are seen by as many users as... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]...
Web Advantage
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Social Media is Not the Silver Bullet 4 March 2010, 9:30 am
There is no denying that social media has everyone’s attention. Once thought to be frivolous and only the domain of teenagers has turned into a marketing powerhouse with small businesses to multi-national, Brooks Brothers suit-wearing corporations all clamoring for attention on Twitter and Facebook. And why not? Social media is about conversational marketing. We are [...]... -
Hollis Thomases Launches Why140.com 15 February 2010, 12:47 pm
Today we’re super excited to announce the launch of Why140.com, official website of the new book Twitter Marketing: An Hour a Day authored by Web Ad.vantage president Hollis Thomases. Why140 is a hub for all things Twitter marketing related and features book news, Twitter tips, giveaways, and more! Visit Why140.com to follow author @hollisthomases and get [...]... -
Sneak Peek #4 – Twitter Marketing: An Hour a Day 5 February 2010, 2:56 pm
“Sneak Peeks” are a series of previews and first looks at the inside pages of upcoming book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases. Twitter Marketing Metrics & Reporting Today’s sneak peek of Twitter Marketing: An [...]... -
How often do you find tweeted links valuable? 29 January 2010, 1:04 pm
On Twitter, about how often do you find value in the links that other people tweet? Do you find that it’s usually worth your while, or is it more often a time waste? Did you know? Hollis Thomases, CEO of Web Ad.vantage, is the author of the new book Twitter Marketing: An Hour a Day. She’s always [...]... -
Ode to a Social Media “Expert” 22 January 2010, 10:04 am
Last month, Mashable pointed out that there are 15,740 people on Twitter claiming to be Social Media “Experts.” Hollis Thomases (@hollisthomases), CEO of Web Ad.vantage and author of Twitter Marketing: An Hour a Day posted an amusing reaction to her Twitter account this morning: Ode to a Social Media “Expert” To write this blog I might post, So I [...]... -
Cloud Data Storage, Data Security and You 21 January 2010, 9:10 am
This week’s blog post is contributed by David Stansbury, Web Ad.vantage’s Search Marketing Specialist and IT superhero! Can We Trust the Cloud? Last week Google broke the story about a major cyber attack against their internal systems. Security leader McAfee explained in more detail how a highly-targeted phishing attack exploited a previously unknown vulnerability in Internet [...]... -
The Rise of Mobile Social Networks 13 January 2010, 1:23 pm
Happy New Year and welcome to 2010: the year marketers have predicted will be HUGE for mobile. Throughout 2009 we saw major leaps forward in the mobile marketing space, including Apple’s 50,000 iPhone apps milestone, innovations in augmented reality, and Google’s acquisition of AdMob, one of the world’s largest mobile advertising platforms. Consider this: over the [...]... -
Our Top 5 Blog Posts of 2009 22 December 2009, 1:54 pm
With 2009 quickly coming to an end, today we’re taking a look back at all the blogs we’ve published throughout this year and sharing our most popular posts. These are the Web Ad.vantage blogs that have received the most traffic, comments, and mentions. Without further ado, here’s another look at all the great posts you may [...]... -
The State of Search, Part 2: Google’s Game-Changing New Features 16 December 2009, 10:39 am
Google has been very busy. Last week, we took a closer look at just a few of the many new features Google has been rolling out that are changing the way we search. While last week’s focus was mainly on organic search, this week we’re showcasing three more new features that are changing the arena [...]... -
The State of Search, Part 1: Google’s Game-Changing New Features 9 December 2009, 3:30 pm
It’s an exciting time to be a search marketer. Over the past week, Google has launched a number of useful new features that are changing the way we search. And changing how we search means we must change how we optimize for search. Google’s latest rollouts have significant implications for both advertisers and end users, and [...]...
Shop.org Blog
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New Research — Social Media User Profiles 8 March 2010, 6:36 am
Since it seems everyone is looking for more detailed (and up to date) insight into the social media user, I was happy to come across a new study released last week by our sister organization, the Retail Advertising and Marketing Association (RAMA). This consumer study was conducted by NRF partner BIGresearch as part of its Simultaneous [...]... -
SORO 2010 launches! 5 March 2010, 10:29 am
The State of Retailing Online, Shop.org’s annual retailer study, is officially underway for 2010. We’re excited about this year’s study as we think it has the potential to be our best yet. On the cusp of a new decade, our partner, Forrester Research, and we decided to focus this year’s survey on topics that are [...]... -
Why Are You Going To Innovate? 23 February 2010, 11:23 am
I have been speaking to many Shop.org, RAMA, and NRF members who are excited about going to our Retail Innovation and Marketing Conference next week in San Francisco. Some are looking forward to catching up with old business associates at the round tables and receptions, some are hoping to learn how retailers are using social media to [...]... -
Post-Holiday ‘09: what consumers thought, how retailers fared 19 February 2010, 3:52 pm
Talking about Holiday ’09 seems almost a little quaint right now – even if you somehow (miraculously?) escaped the recent frigid temperatures and snow in much of the US, I’ll bet looking ahead, not backward, is top of mind for most. That said, results of the Shop.org annual post-holiday consumer and retailer surveys (conducted in [...]... -
Talking With…BazaarVoice CEO Brett Hurt 17 February 2010, 8:04 am
The economy. Mobile. The “new” consumer. Social media. And they’re all brought together by another hot topic in retail: customer ratings and reviews. So for our next Talking With…, we reached out to entrepreneur Brett Hurt, CEO of BazaarVoice, a social commerce technology company that boasts 50 of the top 100 retailers as clients. The [...]... -
Email Marketing Lessons from Holiday 2009 15 February 2010, 6:02 pm
Retailers seemed to deploy smart email marketing strategies during the 2009 holiday season, but volume was high and subscriber fatigue a real issue for ongoing engagement and response. See how your results track to this review.... -
Juliette Powell at the Innovation Conference in San Francisco 10 February 2010, 11:03 am
The whole team at the NRF are putting the finishing touches on making the inaugural Retail Innovation and Marketing Conference and unforgettable experience for all attendees. We are excited to bring brand new speakers to the NRF community and tackling some of the cutting edge issues that are impacting retail today and for the foreseeable future. One [...]... -
Research: Which big dollar purchases consumers are delaying 8 February 2010, 1:49 pm
In an ongoing effort to understand how consumers continue to adapt to the recession, we recently asked BIGresearch to explore with consumers what “big ticket” purchases they have either put off – or may never make at all. While tighter purse strings are a given these days, the results illustrate how priorities differ across consumer [...]... -
Racie Award Finalists Announced! 5 February 2010, 12:53 pm
Greetings We are doing a ton of new things at our upcoming Retail Innovation and Marketing Conference in San Francisco. We have a mobile boot camp, we are bringing two groups of the NRF community together, but we are also very excited to be involved with The Racie Awards. The Racie Awards, distributed by the Retail Advertising and [...]... -
Know your Member Benefits: Regional Dinners 4 February 2010, 11:58 am
We’re unswerving advocates of all things digital, and fancy ourselves as rather forward-thinking in social media and online communications of all flavors. But we’re also people. And as people, we like to see other people – in person. Sure, technology can offer a substitute for some face-to-face interaction, just as Tofurkey is served on many [...]...
Manage Smarter
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Online Voting for Incentive's Platinum Partners Awards Now Available 12 February 2010, 12:00 pm
Voting for Incentive's 18th annual Platinum Partners awards program has opened. This year, Incentive has simplified the evaluation process by having it exclusively online. ... -
Who's News in Sales and Marketing 12 February 2010, 12:00 pm
A weekly round-up of the latest promotions and executive appointments. ... -
SRA Boosting BlackBerry Security 10 February 2010, 12:00 pm
SRA International has debuted One Vault Voice, an encrypted voice communications technology for BlackBerry smartphones. ... -
OneSource Launches LiveContent Platform 9 February 2010, 12:00 pm
OneSource has announced the launch of its LiveContent platform, an offering that combines traditional compiled data, editorial content, Web mining, and social media into a unified information service. ... -
TeamSupport.com Offering Live Chat 9 February 2010, 12:00 pm
TeamSupport.com, a provider of SaaS-based customer service and help desk tools, has released a Live Chat enhancement to its flagship customer support application. ... -
Touchpoint, Chigaboom Team Up 8 February 2010, 12:00 pm
Touchpoint Technologies, a provider of relationship marketing software solutions, has signed an agreement with Chigaboom Media to market and sell its offerings to the SMB market. ... -
Smart Marketing: Closing the Marketplace to Open Opportunity 8 February 2010, 12:00 pm
To dramatically increase your marketing results and ROI, I'd suggest a change of scenery. My recommendation: Move from an open market to a closed market, especially with your best customers. The climate is very different. ... -
RevenueWire.com Launches Radio Show 5 February 2010, 12:00 pm
WebmasterRadio.FM, a B2B online radio network, is debuting a new program entitled AFFILIATE WIRE. ... -
Who's News in Sales and Marketing 5 February 2010, 12:00 pm
A weekly round-up of the latest promotions and executive appointments. ... -
Nexedia, HyperQuality Release Joint Solution 29 January 2010, 12:00 pm
Nexidia, a provider of audio search and speech analytics solutions, and HyperQuality, a provider of outsourced quality evaluation services and technology, have announced the availability of a new joint offering. ...
Think Customers: The 1to1 Blog
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"Undercover Boss" Provides a Wake-Up Call for CEOs 10 March 2010, 11:27 am
Few companies truly understand the importance of investing in their employees. But fewer still realize how critical it is to routinely listen to employees to know exactly where to make their investments in their companies. A new television show "Undercover Boss" on Sundays on CBS reveals how some executives are in the dark about their companies' employees and policies.... -
Guest Blogger David B. Thomas: 9 Musts for Establishing a Corporate Social Media Policy 9 March 2010, 12:15 am
2009 was the year many companies became aware of the potential impact of social media and began experimenting. 2010 needs to be the year we make it an integrated part of our activities, not just a standalone novelty. I hope by now you've come to terms with the fact that your customers -- and your employees -- are talking about you and your industry in social media, whether you're out there or not. One of the most important steps in equipping your company to participate in social media is establ... -
Are Your Customers Profitably Loyal? 8 March 2010, 9:56 am
Last week I moderated a panel of loyalty experts who discussed distinctions between emotional and behavioral loyalty. During the roundtable, Prof. John Daly of the University of Texas added a new type of loyalty into the mix -- profitable loyalty. A profitably loyal customer helps the company make money. The key is knowing who these customers are and taking action.... -
One-to-One Versus Branding 5 March 2010, 10:46 am
I know what you're thinking. Delivering a one-to-one customer experience shouldn't have to be a choice over branding; it should be an essential part of branding. I agree. But when your brand isn't fully established, can taking a one-to-one approach help a company win over established competitors?... -
Guest Blogger Steve McAbee: Conversation and Credibility, Company Blogs Need Both 4 March 2010, 3:37 pm
If you ask someone to name a social media tool, they would probably say Facebook or Twitter. These get the most attention and are familiar to the masses. Now ask them how they use either service and you are likely to hear that they post a message for others to read. This misses 80 percent of the opportunity. Where is the dialogue, the engagement that drives traffic and loyalty? Sadly, it is mostly absent.... -
Hoffman's Hot Seat: Getting Voice of the Customer Programs to Succeed 4 March 2010, 11:02 am
A growing number of companies are launching Voice of the Customer programs to help gather customer feedback across multiple channels. 1to1 Media's Tom Hoffman spoke with Roderick Morris, Vice President of Marketing at Vovici to discuss some of the inherent challenges of making these programs succeed, including data integration issues.... -
An Enterprise Approach to End Data Silos 3 March 2010, 10:59 am
Over the past couple weeks, I've interviewed a couple handfuls of data analytics experts for an article that I'm working on which will highlight the new data economy. Each expert seems to concur: Data silos still remain the main reason that keep many companies from integrating their analytics efforts into multiple channels or layering indepth predictive analytics.... -
Guest Blogger Michelle Cubas: Earn a Place in My Inbox 2 March 2010, 9:41 am
How is it that so many people think they know what I need? They haven't asked, nor have I met them. Yet they fill my inbox with information they assume I need. It's rude. Is it possible that senders of this "stuff" think they're the only ones pitching information? Have they considered that they'll end up in my junk folder? I guess they don't care, because the next transmission is on the way. It's all about them, what they're selling, with no real interest to serve me.... -
Guest Blogger Ralph Heath: Teaching and Developing Leaders via Storytelling 26 February 2010, 9:39 am
Teaching is a struggle. Teachers would be paid like rock stars if I were our country's benevolent dictator. (Full disclosure: my mother, sisters, and much of my family are all teachers. Further full disclosure: I'd love to be the country's Benevolent Dictator.) Consider this situation: I was helping a young man with a speech the other day as he is in the finals for the "Outstanding Young Man" in the state of Wisconsin. And indeed he is an outstanding young man and very smart, as you would ... -
Guest Blogger James E. Sullivan: Success--or Not--Is in the Details 25 February 2010, 12:39 pm
Emulating best practices is one approach to achieving marketing success. But often the true learning comes from mistakes. The following horror stories, shared by clients, illustrate that your best laid marketing plans may be doomed without fierce attention to detail. You can't make this stuff up....
CRM Magazine Blog
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GUEST-BLOG: The Secret Sauce of Social at the #SCRMsummit 20 February 2010, 4:13 pm
By Jim Berkowitz, founder & CEO, CRM Mastery Thursday, February 18, 2010 So I guess that it’s time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week. I won’t bore you with all the details surrounding my difficulties in getting back home, (it took me four [...]... -
GUEST-BLOG: The Risk of the Awesome at the #SCRMsummit 20 February 2010, 4:08 pm
By Wim Rampen, managing consultant, Contact Center Intelligence Friday, February 19, 2010 Today is exactly one week after my return from Paul Greenberg’s first Social CRM Strategies for Business Seminar in Washington. I needed some time to let the experience sink in and to straighten out my thoughts. I’ve read all of the wonderful posts collected here on CRM magazine’s blog, [...]... -
GUEST-BLOG: The New Game of COPS and Robbers at the #SCRMsummit 20 February 2010, 4:01 pm
By Mark Tamis, associate, social CRM and social business consultant, NET-7 Thursday, February 18, 2010 Last week, I had the privilege of attending the CRM Seminar on “Social CRM for Business.” The two-day event near was organized by BPT Partners‘ Paul Greenberg, who managed to attract a large number the world’s thought leaders on Social CRM and market players to convene [...]... -
GUEST-BLOG: The Social Business Engine Revs Up at the #SCRMsummit 18 February 2010, 10:30 am
By Mitch Lieberman, vice president, strategic solutions, SugarCRM Monday, February 15, 2010 People are the fuel that makes “the social engine” run “The social engine” is my own metaphor for what drives social business. My objective is not to cram the word “social” into the first paragraph as many times as possible — it just looks that way. [...]... -
GUEST-BLOG: Up-Leveling the Conversation: Social Business Insights at #SCRMsummit 18 February 2010, 10:30 am
by Dr. Natalie Petouhoff, senior analyst, Forrester Research Monday, February 15, 2010 The #SCRM Group. That hashtag — which we use to communicate on Twitter — embodies the very essence of what social media is about: genuine, authentic, direct, and real conversations. Being a participant and a practitioner, I thought I would share my observations and thoughts… [...]... -
GUEST-BLOG: Dumbing Down Social CRM #SCRMsummit 18 February 2010, 10:30 am
By Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions Monday, February 15, 2010 I was in the U.S. last week. The journey from Bangalore to Washington, D.C., in itself was quite interesting: A three-hop journey (BLR-DBX-ATL-IAD) that took away ~32 hours of my life, but since I traveled west (& I gained time) I really lost [...]... -
GUEST-BLOG: 7 SCRM Insights That Will Change the World #SCRMsummit 18 February 2010, 10:12 am
By Kathy Herrmann, partner, Pathlight Solutions. The #SCRM community recently practiced what it's been preaching when Paul Greenberg pulled together the top thought leaders in SCRM to a summit in Washington. Many thanks to Paul for being the magnet that pulled us all together — and my personal thanks for including me in the event. Where to start? First, much to my surprise, we had almost-full attendance despite the snow and travel challenges. I was a local and almost got scared from braving t... -
GUEST-BLOG: The Accidental Community Gathers at the #SCRMsummit 18 February 2010, 7:23 am
By Brent Leary, cofounder and partner, CRM Essentials Friday, February 12, 2010 I’m writing this while on a plane, flying back to Atlanta from Baltimore. I’m coming back home from BPT Partners’ Social CRM training event that was headed up by Paul Greenberg (aka The Frientor of CRM). The event was held in Herndon, Va., a stone’s throw [...]... -
GUEST-BLOG: Defining and Refining Social CRM at the #SCRMsummit 18 February 2010, 7:17 am
By Michael Fauscette, group vice president, software business solutions, IDC Monday, February 15, 2010 Last week, I joined a group of social CRM thought leaders — and representatives from 14 software vendors — for a two-day social CRM summit. The event, led by noted CRM author, blogger, and consultant Paul Greenberg and BPT Partners, was held in Herndon, Va. [...]... -
GUEST-BLOG: The State of Social CRM: 6 Takeaways from #SCRMsummit 12 February 2010, 8:43 pm
By Brian Vellmure, FreeCRMstrategies, @CRMstrategies on Twitter February 12, 2010 One of the worst snowstorms in the history of our Nation’s capital, the most flight cancellations since 9/11 (almost 6,000), and the closure and inaccessibility of a pre-booked venue were the circumstances surrounding BPT Partners’ Social CRM Certification Training, better known to [...]...
Practical eCommerce
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Chart of the Week: Social Media Access via Mobile Devices is Rising 10 March 2010, 9:59 pm
The number of people accessing social networks via mobile devices has generally increased in the past year. According to comScore, 11.8 million people used a mobile phone to access their Facebook accounts in January 2009. The number of people using mobile phones to access Facebook in January 2010 grew to more than 25.1 million users, a 112 percent increase. The number of people accessing MySpace via mobile phone has dropped over the last year, however. 12.3 million people accessed MySpace v... -
Quick Query: SoundsTrue.com Sells Educational Products in Multiple Formats 10 March 2010, 12:58 pm
Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels, it publishes a catalog, it offers online courses, and it has an ecommerce site with a custom platform that sells both physical and digital products. The web manager of Sounds True is Theresa Fox and she joined us recently to discuss it. PeC: What does Sounds True... -
February Survey Results: Social Media in Ecommerce 9 March 2010, 10:02 pm
Social marketing experts have been trumpeting the advantages of using social sites such as Twitter and Facebook to promote ecommerce businesses. We wondered how many of our readers are using social media sites as a marketing channel and whether it has helped or hurt their businesses. Our February 2010 reader survey addressed the present and future role of social media in ecommerce. The survey consisted of four questions and a comment section below each question. Readers who completed the surve... -
The Metrics for Video Success 9 March 2010, 11:21 am
Many online stores have begun to include product videos aimed at boosting sales conversions, reducing shopping cart abandonment, and lowering product return rates. But not all product-related videos are the same, and merchants will need some metrics for measuring which videos are, in fact, helping the bottom line. The video trend makes good sense for ecommerce in general. For example, there is plenty of evidence that potential Internet shoppers are comfortable with online video. Late last year,... -
Microsoft, Yahoo! Search-engine Partnership: Frequently Asked Questions 8 March 2010, 10:11 pm
The agreement for Yahoo! to use Microsoft's Bing search platform has been approved by U.S. and European authorities. We wonder what this agreement means for ecommerce merchants. Greg Laptevsky, a Practical eCommerce contributor and a seasoned search marketing expert, provides some answers. Practical eCommerce: Please explain the newly formed partnership between Microsoft and Yahoo!. Greg Laptevsky: "Microsoft and Yahoo! announced in February that they received clearance from the U.S. and Europ... -
The PEC Review: Chimpified Connects Two Powerful Platforms 8 March 2010, 10:07 am
There are thousands of ecommerce-related products and services that small- to mid-sized merchants can use to improve their businesses. But often the challenge to engaging these products and services is not funding, or even the products' capabilities. Instead, it is the difficulty associated with getting all of these diverse products or services to work together. I strongly believe that most small ecommerce businesses start for one of two reasons: (1) either the entrepreneur has web development ... -
Ecommerce News Around the Web for March 5, 2010 5 March 2010, 9:51 pm
"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. In this week's edition we are taking a slightly different tack and focusing on ecommerce and social media. Among other things, we have pulled together several articles that focus on creating a Facebook Fan Page that really works. Facebook Grows as Ecommerce Platform - EDL Consulting Since it achieved profitability in 2009, Facebook has begun a slow trajec... -
Cart of the Week: BV Commerce 5 March 2010, 12:53 pm
There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart's developer and a customer. "Cart of the Week" is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it. This week, we'll hear from Marcus C. McConnell, founder and president of BV Software, the developers of the hosted BV Commerce shopping cart and a licensed ecommerce package called BV Commerce Toolkit. The company is... -
Visual Search to Grow with Mobile Commerce 4 March 2010, 9:53 pm
Visual search is a new technology that's likely to impact the mobile commerce space. It allows mobile users to snap pictures of just about anything on their devices and then search for relevant online content based on the photo itself. This technology is useful for mobile users who are on the go and seeking certain qualities in a product without knowing or caring about the brand name. For example, someone with an iPhone could see a shirt in a store and want to search for shirts with similar ae... -
Order Fulfillment: "Kitting" Can Dramatically Slash Your Costs 4 March 2010, 3:16 pm
The term “kitting” is order fulfillment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfillment kitting can be huge. A Real World Example Miles operates a web store specializing in nutraceuticals. He ships about 1,000 orders a week and offers a total of 25 different diet and health items. But 80 percent of his orders involve ...
HR Daily Advisor
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Spending More on Separation May Cost Less 10 March 2010, 3:00 am
Employers conducting layoffs often seek the least expensive way. After all, saving money is the whole purpose, right? But recent research suggests that spending some money to do it right may pay off way more than it costs.... -
Keep the Reins on HR to Preserve Privilege 9 March 2010, 3:00 am
In yesterday's Advisor, attorney James Boudreau warned about the "phantom class action." Today, we'll get more of his tips, and we'll take a look at a unique HR audit program that will help you to find potential legal problems before the lawyers—or the feds—do.... -
Beware the Phantom Class Action 8 March 2010, 3:00 am
Demand letters masquerading as class action suits are threatening organizations across the country. You haven’t heard about phantom suits, says attorney James Boudreau, because they don’t get filed. But these insidious attacks are costing employers plenty.... -
Nine Reasons You Should Keep No Secrets from Employees 5 March 2010, 3:00 am
Do your employees really know what’s going on with your company? "Don’t be worried that they can’t handle the truth," says bestselling author Quint Studer. He offers convincing reasons for creating a culture of transparency in your company—starting now.... -
Managers Wearing 'Please Sue Me' Placards? 4 March 2010, 3:00 am
How many of your managers are wandering around with "Please Sue Me" placards on their backs? Probably quite a few, says Hunter Lott. Yesterday's Advisor covered his tips for a variety of HR compliance challenges. Today, we'll get his tips on wage and hour issues, and take a look at a unique program just for small HR departments.... -
'Please Sue Me' (Your Managers Talking?) 3 March 2010, 3:00 am
Happy people don't sue … but there aren't a lot of happy people these days, says Hunter Lott. Nevertheless, today's economic times mean a once-in-a-business-lifetime opportunity, he says.... -
'Please Sue Me' (Your Managers Talking?) 3 March 2010, 3:00 am
Happy people don't sue … but there aren't a lot of happy people these days, says Hunter Lott. Nevertheless, today's economic times mean a once-in-a-business-lifetime opportunity, he says.... -
Proactive Approach to Social Media Control 2 March 2010, 3:00 am
In yesterday's Advisor, Alison Davis discussed rant sites—the dark side of social media. Today, she shares proactive practices for controlling social media use. Plus, we'll take a look at a unique one-stop source for solving HR problems.... -
Beware the Dark Side of Social Media 1 March 2010, 3:00 am
Social media is clearly the coming thing for hip companies, but there is a dark side, says Alison Davis, a communications consultant. She recommends that employers take a proactive approach.... -
8 Reasons It's a 'He-Session,' Not a Recession 26 February 2010, 3:00 am
Some statistics indicate that the recent recession has been harder on men than women. Author Roxanne Rivera explains why women might have a better chance at busting through the recession....