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Acquisition

This woman's work; online! Let's discuss the trends and solutions shaping our space on the web. What's working for you, your clients and what's not--I want to know about it. Sometimes our best resources our are colleagues next door...

owner: Jacqueline Causa
access: public
created on: 2010-04-27 14:38:31
Members: 25

Check out my recently published article everyone and share your thoughts!

http://www.emarketingandcommerce.com/article/how-click-o-meter-autobot-can-sabotage-your-email-marketing-campaign/1

By Jacqueline Causa 4 weeks ago

Comments (1)

Congrats on this great article! As is the case in many aspects of online marketing today, it sounds like trust and the ability to see true metrics is the key to combating this stuff.

Commented by Jason Peck 4 weeks ago

How Effective and Important is Branding to You?

There is a constant debate abound regarding the effectiveness of display advertising and if it is worth your marketing dollars. Is Branding important to you? Do you think site display is a sure-fire way to get some recognition and if so, are you using PPC?

By Jacqueline Causa 1 month ago

Comments (3)

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The branding component is certainly a major factor. However, the fact that one is running display ad units does not mean you cannot encourage the viewer to take an action. An Ad can be made to achieve both direct response and branding objectives. With paid search (which is obviously direct response), you can also achieve a branding effect. And this is clear because over time, a well managed PPC campaign tends to lead to increases in brand term searches.

Commented by Jonathan Lawoyin 1 month ago

I think branding is still important. I agree with Jonathan, that display ads can have multiple uses. Also, depending on the company/ad/person, getting a person to remember or notice an ad and then take action may require multiple views and touchpoints.

Commented by Jason Peck 1 month ago

It is not just about the brand, it is understanding what your brand stands for and consistently reinforcing that in every opportunity. Big Brand, Great Service or Big Brand, Lowest Prices, or Big Brand, Stand-Apart Quality

Commented by Neil Rosen 1 month ago

Acquisition and Retention, The Differences in Their Messages

I have been taking note of the differences in how brands communicate with their current client base, and how they approach their prospects. Some aren't changing their messaging at all. In a proper strategy, the mindset of these two groups should be addressed and implemented in as much creative and content as possible. Subtle or not, what are some of your experiences when beginning campaigns this way? How are you speaking to your current clients and your hopeful new ones?

By Jacqueline Causa 2 months ago

Comments (0)

http://www.allaboutroimag.com/article/publishers-clearing-house-improves-open-clickthrough-rates/1#utm_source=allaboutroimag.com&utm_medium=home_page&utm_campaign=e-commerce

This article really drives home the need for proper engagment with your core customers. Don't just do what everyone else is doing. Find out what works for your brand and hit them with 'multi-touches.' The relevance of your unique message and interaction is need more than ever in order to see an astounding ROI.

By Jacqueline Causa 2 months ago

Comments (3)

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Great Article! Thank you for the link.

I can't not stress enough how important it is to fully vet your partners. Doing one's homework is an absolute must. One bad source and your entire email program could be toast.

Ways to Vet your partner:
Join their mailings
Search the web for negative/positive comments on the partner
Ask other Partners
Audit the leads (http://corporate.ewaydirect.com/direct-acquire.php)

Commented by Anthony Pisani 2 months ago

Thanks for the link, Jacqueline. And great tips, Tony!

Commented by Jason Peck 2 months ago

It is also really important to track incoming leads persistently and consistently because small changes in lead source executions can create serious long term challenges.

Commented by Neil Rosen 2 months ago

Video is SO Powerful as a Motivator

I have been talking about how amazing video messaging and marketing is for quite some time and how I should see it more out there on the web than I do. It's a cost effective way of branding and driving an offer home. You can imagine the smile that swept across my face this morning at 8 am when I came across Chris Brogan's blog entry with the above title. Check it out at www.ChrisBrogan.com. Let me know what you think.

By Jacqueline Causa 2 months ago

Comments (2)

Thanks for the link. I agree that video is very helpful in many scenarios, whether it's giving people an in-depth look at how something works or using it to show people a more "real" or personal side of you.

Commented by Jason Peck 2 months ago

..or explaining a policy, program or product urging the give to get aspect of an acquisition campaign in a 15 or 30 second spot speaks volumes.

Commented by Jacqueline Causa 2 months ago

I am interested in what the "offline" community can do for the online groups? There is a money trail

we can help create for many of our clients and I would love to show potential revenue streams to help support the acquisition effort.

By Jim 2 months ago

Comments (3)

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Agreed! I think for me, the struggle is getting the offline department and online departments to understand this. It is still so separated, but with some synergy the results could be amazing. Do you see this as well?

Commented by Jacqueline Causa 2 months ago

I think there's a huge opportunity to use online/community to connect people who are in offline groups and vice versa. If you ever want to do some brainstorming around this, definitely let me know!

Commented by Jason Peck 2 months ago

I would love to do that. Let's think about a time to bring in a few other folks and talk about how our worlds can intersect to the benefit of all

Commented by Jim 2 months ago

Getting Ready for LeadsCon East!

There is something to be said for the excitement surrounding this event. There certainly is industry chatter creating a buzz I have not heard in some time. I am digging in and getting ready for the key note speakers and seminars I'll be able to take advantage of while I am there. Moreover, I'll be meeting with some of the smartest people working on the web today and everyday. Appointments and meetings over lunch, dinner and coffee are booking up. Reach out to me about your plans for LeadsCon East. I look forward to hearing what is on your agenda and I hope to see you there!

By Jacqueline Causa 2 months ago

Comments (3)

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It is totally great how these event inspire new thinking. Just getting together with so many people thinking about similar opportunities and challenges gets the juices flowing.

Commented by Neil Rosen 2 months ago

Jacqueline - I am thinking about attending this event. Can you tell me a little more about the event attendee demographics as well as any other information you think may be helpful in regards to helping me make my decision. Thanks!

Commented by Nancy Okrent 2 months ago

Thanks Nancy! Check out the events website, www.leadscon.com. It's a great, informative site and should provide all the information you need!

Commented by Jacqueline Causa 2 months ago

Email Storytelling Sells

http://www.emarketingandcommerce.com/blog/stephanie-millers-engagement-matters-email-storytelling-sells#utm_source=emarketingandcommerce.com&utm_medium=blog_page&utm_campaign=blog_additional_blogs

Great article!

By Jacqueline Causa 3 months ago

Comments (0)

Making the Most of Your Co-registration Leads

This was the topic of my Chatter Marketing show this week. I'll post the link for you to check it out. In the meantime, what are you doing to make the most of your co-reg leads?

By Jacqueline Causa 3 months ago

Comments (1)

Great job this week on Chatter Marketing!

Commented by Jason Peck 3 months ago

Is Our Messaging Getting Lost in Our Medium?

http://chiefmarketer.com/metrics/0503-messaging-metrics/

By Jacqueline Causa 4 months ago

Comments (5)

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Pretty interesting. I'm not sure that I agree with the author that people's writing and communication skills have declined recently...maybe they just haven't kept pace with all the new tools and technologies that are available?

Commented by Jason Peck 4 months ago

Maybe the rules have changed in terms of how people write, but from my perspective it has always been about clarity, and clarity has always been an elusive ideal

Commented by Neil Rosen 4 months ago

I agree. In fact, so often we think about what we want to say and how to accomplish it after a campaign or creative is already completed.

Commented by Jacqueline Causa 4 months ago

What do you think are the key factors in the success of acquisition campaigns? How important is the message itself?

Commented by Neil Rosen 3 months ago

The message is incredibly important. It has to be clear and cohesive to your brand. If I have to read it three times to get what you are saying as an advertiser, I am going to give up. We have a limited attention span on-line and making an impression at get-go is imperative. I remember clean, cohesive, compelling, consice and call to action!

Commented by Jacqueline Causa 3 months ago

Celebrity Sponsored Tweets

Making an impression, the Celebrity Sponsored Tweet is getting a lot of buzz among the Online Media Pros. It's a way to get a celebrity to push your brand or message out through the 'Twitterverse'. Deals are made through agencies that rep them like they would a list or site. Talk about Multi-Media...

By Jacqueline Causa 4 months ago

Comments (2)

If we think about celebrity sponsored tweets, will we really know how well the campaigns performed?

Commented by Neil Rosen 4 months ago

Twitter is removing this feature from their site. Check it out:
http://directmag.com/online/news/twitter-ban-third-party-advertising-0526/

Commented by Jacqueline Causa 3 months ago

What Are Your Experiences with SMS Keyword and Mobile Marketing?

Everyone is talking about SMS keyword and mobile marketing, but who is using it? Even agencies trying to get me to present the ideas and feature to my clients run thin on results they can share, case studies and cost efficient pricing. Recently I have been making it my business to get educated on the matter. Through some new contacts and online editorials I've learned the difference between a push and a pull, and how easy some of this can be to implement (and it won't break your bank). I am getting excited about sharing this new knowledge with my clients. Let's stay ahead of the curve and talk about it all here...

By Jacqueline Causa 4 months ago

Comments (1)

SMS works great to increase traffic to retail stores, restaurants etc on slower days. Incentives like coupons, buy one get one entree specials etc drive clients in.

Commented by listlady58 4 months ago

Industry Events and Staying In Touch

It's so important to me to stay in touch with the people I work with every day. Often I find with email, instant message and even tools like Facebook and Twitter, it's so easy to go some time without hearing those familiar voices on the other end of the phone. In a virtual world, what stands out to me most currently is the importance of being face to face with clients and the like to discuss their marketing needs and desires. In an effort to do so, I'd love the hear what industry events all of you are planning on attending. Which seem current and relevant to you? Moreover,it could be a great opportunity for us to catch up, discuss industry buzz and, stay in touch!

By Jacqueline Causa 4 months ago

Comments (8)

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I'm a local New Yorker, Jacqueline. There are so many evnts in this area, I tend to try to stay local to keep travel time & expenses to a minimum. This year I've attended the Retail Show at the Javits center in January and most recently, Search Engine Strategies at the Hilton. What are some of your favorite events in the area?

Commented by richg 4 months ago

Thanks for commenting, richg! Events on my radar are Digital Media Days and LeadsCon. Both are also local in NYC and are coming up in June and July. Check them out!

Commented by Jacqueline Causa 4 months ago

I've enjoyed the last few DMCNY events. Good presentations on emarketing as well as good networking opportunities...

Commented by Sabrina Anthony 4 months ago

I will be at Digital Marketing Days NY in June. Great way to catch up with colleagues, new products and new connections!

Commented by listlady58 4 months ago

Does everyone think there will be better attendance this year as opposed to last?

Commented by tinamac 4 months ago

The market is picking up and so will attendance. I will be there.

Commented by Neil Rosen 4 months ago

I'm going! Companies should mandate some of their employees go to support the industry. If you don't go you don't create any opportunity! See you there Chatterbox!!

Commented by Becky 4 months ago

test

Commented by bryan shelley 2 months ago