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Chatter Marketing

As marketers migrate away from search and on to chatter there will be lots of successes, challenges, and learning. Here is where we will work our way through them together.

owner: Neil Rosen
access: public
created on: 2010-04-27 15:10:07
Members: 20

Tracking your customers when the click on banner ads.

When you post banner ads on outside websites, do you track to see if any your customers click on those banners? If not do you think you should and if so, how would you use the information?

By Neil Rosen 1 month ago

Comments (1)

If you have multiple banner ads on outside websites,tracking the amount of clicks on these ads would be useful to determine the referral page that the click originated from. You can also track sales conversions to determine which one of your banner ads is driving the most sales.

Commented by Randi Whittaker 1 month ago

It's not just the things your customers are saying about you - everything they are doing online ..

can be tied to keywords that can be mined for great rewards - chatter marketing. Thoughts?

By Neil Rosen 2 months ago

Comments (3)

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I agree. It goes back to just knowing what your customers and clients like. For example, if you know that client Joe Smith also loves Italian food, it'd be great to take him out to an excellent Italian restaurant for a meeting. And maybe you also want to share a favorite recipe with him or even a coupon. Even if it's not seemingly directly related to your business, this kind of gesture can go a long way.

Knowing the little details about what customers like and what they're doing shouldn't be overlooked.

Commented by Jason Peck 2 months ago

And they are happily sharing their interests, and what they are doing, with the world online every day :)

Commented by Neil Rosen 2 months ago

I also agree. Knowing your customer’s online habits can extremely help with obtaining keywords. For example, if customers often buy certain video games on Amazon and play those particular games online, the video game company knows that that video game is a high priority for customers and the company should focus on that video game and related products for keywords. Knowing what your customers are Googling, what their favorite sites are, what they’re buying online, what videos they’re watching, and what games they’re playing online can help companies figure out what keywords to target and get a better understanding of their customers.

Commented by Evin 1 month ago

Do you know what your customers are saying about your company online?

And if so, how are you responding to their comments?

By Neil Rosen 2 months ago

Comments (2)

It's something brands and advertisers are starting to pay more attention to. There is an old saying, "there is no such thing as bad publicity" that still resonates for some out there and online. At the very least, monitoring what customers are saying gives an opportunity to respond and further educate about what it is we are selling or trying to convey. Making the time to research and investing in this research can provide great rewards.

Commented by Jacqueline Causa 2 months ago

Monitoring of brand mentions is getting to be a pretty standard component of Social Media and SEO campaigns. With client SEO campaigns, we encourage clients to engage their customers / prospects honestly. It should not be about removing or hiding negative feedback, but rather should be about listening, to help understand the issues that people are seeing.

I was on a PPC blog the other day where people were discussing PPC campaign management platforms. Someone had mentioned how they thought a particular brand did not have enough options for "smaller fish" like independent consultants. Within a few days, the company's CEO responded after getting a Google Alert about the forum post, cleared up the issue without being defensive, and gave the commenter his direct line to reach him. This in my opinion is a great example of responding to customer comments about brands.

Commented by Jonathan Lawoyin 2 months ago

How can chatter marketing apply to offline marketing?

Thoughts?

By Jason Peck 4 months ago

Comments (3)

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Another way to think about Chatter is simply "paying attention" to things going on around you. Offline it is the accepted way of doing things, looking people in the eye, hearing what they are saying, responding to body language. We need to learn the online signals that give us the same level of information to help us sense buying signals in the chatter all around us.

Commented by Neil Rosen 3 months ago

Way back when we didn't have computers, there was the famous "word of mouth" that kept businesses and trends going. I like to think that is the original chatter marketing.

Commented by Jacqueline Causa 2 months ago

The difference with chatter marketing is that we tuning into to what our subscribers are doing and saying on the internet (chatter) to try and make the best possible decisions in finding the products and services they need at the optimum time.

Commented by Neil Rosen 2 months ago

Biggest Chatter Challenge?

What do you think is the biggest challenge for companies who want to implement chatter marketing programs and initiatives?

By Jason Peck 4 months ago

Comments (1)

I think a big challenge is that certain companies are guessing at what their clients both want to hear and talk about. It is hard for many marketers to understand that asking the right questions is an integral part of learning who their core client is.

Commented by Jacqueline Causa 4 months ago

What is chatter marketing?

Basically it is the ability of companies to follow their customers and subscribers on the Internet, and participate in conversations with them, and through them to their circles of influence, for the purpose of building trust and value.

Do others have additional definitions to add?

By Neil Rosen 4 months ago

Comments (5)

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Chatter marketing is marketers inserting themselves into conversations with their customers and audiences to give them useful information and build relationships

Commented by Jason Peck 4 months ago

You could say Facebook and its recent changes are geared towards helping marketers succeed with Chatter Marketing through personalization, recommendations and validation on products/things you and your friends like

Commented by Jason Peck 4 months ago

Where can i learn more about Chatter Marketing?

Commented by tinamac 4 months ago

Facebook is a great example of the chatter challenge - so many people, so much content, so many opportunities, yet overwhelming noise that needs to be filtered before the true opportunities rise to the surface. As chatter engines become more sophisticated the noise will disappear.

Commented by Neil Rosen 4 months ago

I agree. As filters and monitoring solutions improve, the true power of chatter marketing will be unleashed and it will be much easier to identify important opportunities.

Commented by Jason Peck 4 months ago