PPC Services (Pay-Per-Click)

SEO & PPC Services   SEO Services   PPC Services   SNO Services  

Paid search, or pay-per-click (also known by its acronym, PPC) is a subset of search engine marketing. It consists of choosing targeted keyword phrases and "bidding" on them so that they appear as paid advertisements when certain web searches are performed.

PPC is an attractive campaign for a number of reasons. It comes closer than any other search marketing activity to being able to guarantee results. It also allows for a certain amount of control over what is seen, where, and by whom.

PPC campaigns begin with a free evaluation, reviewing the potential client's position in the online marketplace, including an industry overview, traffic volumes, average keyword CPCs, and budget recommendations.

Paid search comprises a mix of technology and strategic services. It starts with identifying the keywords and keyword phrases that return the greatest value to your company when clicked on by searchers, and then bidding for banner position on those pages.

eWayDirect's PPC experts offer the following with our PPC services: keyword research, competitive analysis, attractive ad copy, visitor prequalification, ad optimization, A/B testing, weekly, biweekly, and monthly reports, email support, and an ad campaign. consultation/strategy discussion, bid management, ROI calculations, campaign tweaking, and conversion tracking.

For more information about our PPC Services, contact our sales department at sales@ewaydirect.com
or 888.655.0464.