Search Marketing
Its goal is to place your brand, company, or services in front of new and potential customers or clients on the internet. Search engines are the channel consumers use most frequently to obtain information and referrals; obtaining visibility is key to building an online business.
eWayDirect’s search marketing programs, which can be contracted separately or together, comprise a mix of technology and strategic services.
SEO Services:
Search engine optimization consists of choosing targeted keyword phrases related to a website and then using them in a variety of ways to ensure that the site places well when a prospect enters those terms in the search field of an engine such as Google, Yahoo, MSN, or others.
SEO is the art and science of optimizing the pages on a website to improve rankings on the search engine results pages (SERPs). This maximizes the visibility of your website as an integral part of your online marketing program. Search engine optimization allows businesses to meet marketing objectives by leveraging the internet to build brand awareness and increase sales and conversion rates.
PPC Services:
Paid search, or pay-per-click, consists of choosing targeted keyword phrases and "bidding" on them so that they appear as paid advertisements when certain web searches are performed. Knowing that searchers make 8-12 searches before they make a purchase, we use targeted keyword mixes, tailored messaging strategies, and conversion-specific landing pages to drive searchers to your site.
All of our campaigns are tracked in our proprietary PPC-specific management system, which provides us with the tools to better track the sales driven to your site from the PPC campaign and optimize your campaign to its maximum potential. Our tracking system enables us to drill down into conversion and traffic data to analyze trends, reduce fraudulent traffic, and build out more effective keywords.
In both cases, we can handle all aspects of search for customers as an outsourced solution, or we can teach companies to use inhouse resources to develop and execute successful search strategies, monitor results, and make regular recommendations through consultation.