Social Networks

eWayDirect helps clients build a social community that's centered on their brand to acquire new prospects and customers, improve customer retention, receive customer feedback, and generate incremental revenue. Within the community:

1. Each of the company's customers and prospects can set up a personal social network and invite friends, family, and business associates to join. (acquisition)

   1. Share content (CRM)
   2. Share photos (CRM)
   3. Share files (CRM)

2. The company creates a Community Center to house the personal social networks created by their subscribers (customers/prospects).

3. The company posts forums that enable the company to generate feedback from customers and prospects. (feedback)

4. The company sends email campaigns to members of all personal networks that drive them to the Community Center.

5. Activity/revenue is generated as members click links in the Community Center and use it as a portal to the company's website. (revenue)

6. Content is generated that improves the company's positioning with major search engines as the content is linked back to the company's website.

The social network functionality is fully integrated into The Platform, so companies offering social networking to their subscribers have the ability to test campaigns, send out campaigns to targeted lists, and track campaigns to the same level as their other email programs. In addition, they can set up cascades, sign-up response emails, resends, and website reengagement strategies targeting members of their social networks.