About eWayDirect

Since 2000, eWayDirect has been delivering proprietary emarketing technologies in a SaaS model, helping marketers drive revenue, acquire customers, and increase customer lifetime value.


(2001) Calibr is the world's first chatter email engagement platform. Over 150 quality brands use Calibr to interact with prospects and customers. Calibr provides more ways to trigger emails than any other email platform.

Triggering email when subscribers visit a company's Facebook page, Twitter page, view a company video on YouTube, participate in a company message board, or visit specific website pages, delivers as much as 100 times the conversions of standard email.

(2009) CertainSource makes it possible for online marketers to scale acquisition programs profitably without risking their brand's reputation.

CertainSource automates best practices, boosting lead conversions up to 200 percent as compared to results for the same lead set prior to using CertainSource. Importantly, CertainSource has reduced reputation and inbox delivery problems associated with online acquisition to almost zero across a multitude of verticals. (2011) The Brand Contenders' Index (BCIndex), measures the competitive value of brands online.

The BCIndex provides key social monitoring metrics that brands use to predict outcomes, influence outcomes, and improve outcomes (outcomes being sales, signups, form completions, etc.).

The BCIndex uniquely provides visibility into the impact of a brand's marketing campaigns on its brand reputation, as well as the impact the campaigns of the competition are having on the market.





Our mentor service model enables our customers to get the most value from the available technology by providing the support and mentoring they need to learn how to use the features and functionality that make the most sense for their companies.

eWayDirect has offices in Southport, CT, and Raleigh, NC.

For a demo, or to talk to a sales representative, click here.