Measuring the competitive value of brands in social media.
BCIndex measures brand reputation
A favorable brand reputation is the most important factor that drives successful businesses, because consumers have instant access to information about brands from friends and family, product experts, product and company reviewers, and others.
This information is used to make buying decisions. When feedback is positive, people buy; when it is negative, they walk away or continue to shop.
Brand Reputation Optimization
Managing a brand's reputation, "brand reputation optimization," gives brands the ability to optimize their reputation within their defined competitive market.
The Brand Contenders' Index (BCIndex) provides the data companies need to understand how their brands are performing within their unique competitive
environment(s).
How is BCIndex different from other social monitoring tools?
Proprietary algorithms generate significantly reliable information at the direct competitive market level, making the BCIndex stand out from other
social listening and engagement tools, and an essential business tool for all companies.
Micro-Competitive Markets
The (BCIndex) offers companies a platform to monitor their brand reputation in relation to that of direct competitors. Direct competitors may include
companies that do exactly what they do (one local shoe store vs. other local shoe stores), as well as companies that sell similar products/services
in a division of a larger company (a local shoe store vs. a department store with a shoe department).
What differentiates the BCIndex from all other social listening and engagement tools is that the math modeling executed against the collected data is
specific to each unique BCIndex competitive environment.
For example, the relative weight of positive and negative data differs based on competitive markets. The relationship between social chatter, and the
value of that chatter to the company, also varies across competitive markets. To understand what the data means, all data points are normalized for
each specific competitive environment. In this way companies get a true view of the impact social commentary about their brand(s) is having, or could
potentially have, on their business.
