Measuring the competitive value of brands in social media.
BCIndex measures brand reputation
A favorable brand reputation is the most important factor that drives successful businesses, because consumers have instant access to information about brands from friends and family, product experts, product and company reviewers, and others. This information is used to make buying decisions. When feedback is positive, people buy; when it is negative, they walk away or continue to shop.
The Brand Contenders' Index (BCIndex) provides the data companies need to understand how their brands are performing within their unique competitive environment(s).
How is BCIndex different from other social monitoring tools?Proprietary algorithms generate significantly reliable information at the direct competitive market level, making the BCIndex stand out from other social listening and engagement tools, and an essential business tool for all companies.
Micro-Competitive MarketsThe (BCIndex) offers companies a platform to monitor their brand reputation in relation to that of direct competitors. Direct competitors may include companies that do exactly what they do (one local shoe store vs. other local shoe stores), as well as companies that sell similar products/services in a division of a larger company (a local shoe store vs. a department store with a shoe department).
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