Calibr is our proprietary enterprise chatter email marketing platform, automating email deployment based on subscriber email, website, and social activity. Calibr delivers at least double the conversions of traditional email-only platforms, and integrates social activity into email.

Emails are deployed in real time based on website and social activity.

The targeted promotion is triggered by message board response.  

Key functionalities:

• Dynamic list creation
• Dynamic campaign creation
• Integrated website chatter email deployment
• Integrated social invite and "shout it out" technology
• Integrated Return Path deliverability tools
• Smart cascades
• Brand reputation monitoring from social chatter
• APIs
• Email, website, and social dashboards

Results

• Chatter emails deliver over 50% open rates, double conversions, and improved inbox delivery
• Chatter emails target your influencers, ambassadors, and enthusiasts
• Increases best customer lifetime engagement by 25% or more
• Chatter emails have lower complaint and unsubscribe rates than standard email
• Integrated social invite, forwarding, and "Shout it out" functionality create opportunities to grow your business virally