Companies rely on online lead generation for customer acquisition. While it provides reasonably priced access to prospects, unless the campaigns are managed precisely according to best practices, response rates may be low and a company's online reputation could be damaged.

CertainSource combats these challenges using proprietary technology to verify leads, certify lead sources, and automatically stop poor leads from being deployed.

In addition, CertainSource creates multiple conversion opportunities, improving conversion rates over 25% as compared to the same lead sets being run off competitive platforms.


 

Reporting and Results

Companies use CertainSource to validate leads, certify lead sources, and deploy auto-responders and welcome campaigns, reducing per-lead costs by 25% or more and increasing conversions by 50% or more.

Actual results

A year-long CertainSource program with a respected national brand increased same-source lead conversions 10 times. The only change the brand made was running the leads through CertainSource.

Using CertainSource, risky and poorly performing lead sources were quickly eliminated. Instead of sending a single auto-responder, prospects were given four conversion opportunities in a specially designed cascade, each providing one or more unique benefits of the product/service offered.

Importantly, in addition to performance improvements, the company ceased to encounter reputation-based blockages and its cost-per-lead was reduced by over 25%.