eWayDirect - A full-service company

eWayDirect offers the following services in conjunction with our core products (CertainSource, Calibr, and Brand Contenders' Index). Our goal is to help marketers acquire customers and improve customer lifetime value.

LEAD GENERATION

eWayDirect's media services group focuses on creating multi-channel acquisition opportunities for our clients. We have a solid knowledge of all aspects of customer acquisition, especially online acquisition, helping companies execute aggressive acquisition campaigns while mitigating reputation risk and maintaining the highest possible levels of inbox delivery.

Contributing factors include:

• Strategy and planning
• Lead generation
• Generating revenue from your list assets
• Co-registration/lead generation
• Sponsored third-party emails
• Site display
• Advertorials
• Site sponsorship

BRAND REPUTATION OPTIMIZATION (B.R.O.)

More than ever, events and conversations that are out of a brand's control on the internet have major impact on these brands. At eWayDirect, our B.R.O. strategists (with strong backgrounds in search engine optimization, social media, email, blogging and online P.R.), use the BCIndex to work with our customers, developing strategies and tactics to help them effectively maintain positive brand reputation in search results, social networks, forums, and other relevant neighborhoods on the web.

Our services include:

• Social media strategy development
• Search engine reputation management
• Blog management / consulting
• Content development and marketing consulting / implementation
• Brand monitoring and competitor analysis

PROFESSIONAL SERVICES

Our professional services team works with customers to provide customized features and functionality to our existing platform, as well as unique applications designed specifically to meet a customer's unique requirements. Custom development includes things like:

• Dashboards and reporting
• Custom A.P.I.s
• Applications
• Custom database work

Our technological development resources are always available to meet your specific custom business logic and requirements to help you achieve your goals.

CREATIVE SERVICES

Optimize your results by working with our team of award-winning interactive designers.
The creative services department work on well-known brands to obtain results that drive ROI. We are constantly evaluating creative design to improve open and click-through rates.

DESIGN and HTML coding services include:

• Email: promotional, shopping cart abandonment, cascades, website reengagement, auto-responders, content managed templates, viral forward-to-a-friend campaigns
• Landing pages
• Enewsletters
• Banner ads
• Signups pages
• Branded communities
• Homepages