Channel 12 News interviews eWayDirect's CEO about BCIndex
and his new book Chatter Marketing.

Neil Rosen, CEO of eWayDirect, explains how chatter marketing is changing the way companies do business on the internet. His new book, Chatter Marketing: How to Put the Relationship Back in Customer Relationship Marketing, shows how good ecommerce can circumvent search engines to go directly to the customer. The interview explains how!