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eWayDirect's website reengagement technology gives our clients the ability to identify their email subscribers (customers and prospects) each time they visit the
company website, and — once they leave the website — send emails reminding them of current specials being run, or provide additional information on the specific
products/services that they were viewing on the site.
The emails marketers send are customized based on specific website pages that customers visited, not just shopping cart pages.
Every email sent goes to a customer who has previously opted-in to receive email communications from the client company.
Results for website reengagement emails exceed those of standard campaign messages by as much as 10 times — with results measured by revenue
generated from online orders. For ecommerce and catalog companies using our technology, the open rates consistently exceed 50% on reengagement emails.
Website reengagement technology is a logical part (and extension) of an email platform. Email providers have the most up-to-date and accurate subscriber information
and can easily control subscriber preferences, so customers never receive email that is unwanted or unsolicited.
Website reengagement is a far more robust and user-friendly tool than shopping cart abandonment, and produces great results — without having to make offers to
consumers that go beyond the standard marketing strategy of the company.
eWayDirect's website reengagement is a fully integrated part of The Platform, providing all the tools marketers need to manage, deploy, and track their
overall emessaging strategy.
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