Website Reengagement
The emails marketers send are customized based on specific website pages that customers visited, not just shopping-cart pages. Every email sent goes to a customer who has previously opted in to receive email communications from the client company.
Results for website reengagement emails exceed those of standard campaign messages by as much as 10 times — with results measured by revenue generated from online orders. For ecommerce and catalog companies using our technology, the open rates consistently exceed 50% on reengagement emails.
Website reengagement technology is a logical part (and extension) of an email platform. Email providers have the most up-to-date and accurate subscriber information and can easily control subscriber preferences, so customers never receive email that is unwanted or unsolicited.
Website reengagement is a far more robust and user-friendly tool than shopping cart abandonment, and produces great results — without having to make offers to consumers that go beyond the standard marketing strategy of the company.
eWayDirect's website reengagement is a fully integrated part of its platform, providing all the tools marketers need to manage, deploy, and track their overall emessaging strategies.